My SEO Blog

I had a call last night with a potential new client. I walked her through my proposal which was centered mostly around a full audit plus keyword, audience and competitor analysis. Towards the end, she said that the last agency who helped them with SEO mostly focused on link building. She even said that since

We had a nice discussion today with my team about how to improve our on-page content on our commercial pages to increase relevancy and hopefully improve our rankings. As we shared ideas, the topic of using secondary keywords came up. I reminded my team of the concept of "Latent Semantic Indexing" but to be

While I and the SEO world obsess over the topic of "ranking factors" and whether they're good or bad for our industry, I've been refreshing my memory on Google's "Search Quality Evaluator Guidelines". Part of the arguement right now against ranking factor studies, most eloquently said by Jenny Halasz at JLH Marketing, is that they're

At my current job at Betsson, we are obsessed with page load speed (and we have a MOUNTAIN to climb to hit our benchmark). For my dad's website, again, I am obsessed with the page load speed (but learning via trial by fire). I would argue that any SEO or webmaster should also be obsessed

I've noticed more and more SEO "gurus" and software companies boldly claiming the inaccuracy of Google AdWords' keyword search volume data. SEMrush just gave an update that they've made major upgrades to their data to implement more Clickstream data and reach more accuruate search volume metrics. Rand Fishkin just did a Whiteboard Friday about the

These are the latest and best articles relating to Local SEO Ranking Factors. My Moz: https://moz.com/local-search-ranking-factors Summary from Moz: https://moz.com/blog/local-search-ranking-factors-survey-results-2017 From Local SEO Guide: http://www.localseoguide.com/guides/local-seo-ranking-factors/ Awesome article predicting the future of Local SEO and SEO in general: https://tidings.com/vault/local-ranking-2020.html http://streetfightmag.com/2017/02/21/how-does-google-determine-the-authority-of-local-entities/ An article from Nifty with an update of their Local Landing Page Study: https://niftymarketing.com/optimal-local-landing-page-infographic/ Sterlink Sky

I was lucky enough to attend the Searchmetrics Summit 2017 in Berlin in November. I thoroughly enjoyed some of the presentations. You can view them all here: http://pages.searchmetrics.com/201711-Summit-Berlin-keynotes.html Probably my favorite presentation was the keynote by Marcus Tober, Founder and CTO of Searchmetrics. He spoke about the importance of transitioning from general Ranking Factor studies

Implementing various meta tags correctly on your website can have a huge berring on whether the correct page ranks for a given keyword. It can be quite complex but I think these visuals can help clarify. Then, I've provided some links to articles that do a good job describing each in more detail. Simple visual

Over the past 10+ years, dozens of SEO gurus have pontificated about Google rankings factors and 'what does Google's algorithm really want?'. There's lots of conversation right now around voice search and Google being an "answer engine" not a search engine. The most astutue point to the original "I'm Feeling Lucky" feature to show that

This gave me a good chuckle this morning http://imgur.com/8OLeFQM